2/8/2010

Users and Developers Can Test Out Over 100 of the Hottest Mobile Applications and Meet Their Designers

Framingham, MA––Macworld 2010 will host the largest face-to-face viewing of applications for Apple’s iPhone and iPod touch devices, IDG World Expo, owner of Macworld 2010, announced today. Attendees at Macworld 2010 will be able to test-drive over 100 of the hottest apps and connect directly with the app developers at the Mobile Application Showcase, featuring leading companies including TomTom, Tap 11, Bing, BeeJive, Square and many more. Additionally, both attendees and developers will be able to learn about developing and marketing their own apps at a series of iPhone-dedicated training sessions.

“The iPhone/iPod Touch app marketplace has exploded over the past 12 months, presenting developers with both opportunities and marketing challenges, and presenting users with a plethora of choice but a dearth of product information. For consumers who want to know what to buy, and developers who want to make their mark, Macworld 2010 is the place to be,” said Paul Kent, vice president and general manager for Macworld 2010. “With the proliferation of available apps, competition for mindshare and customers has become more intense, so we are excited to have added the Mobile Application Showcase to Macworld 2010 as the premier forum for app developers to engage with customers, press, other developers and potential investors. It's also the best place on the planet for consumers to get to test out apps and meet their creators.”

In addition to the largest collection of mobile apps, Macworld 2010 will offer training opportunities exclusively related to iPhones as follows:

Market Symposium: iPhone App Business Development and Marketing
Friday, February 12, 2010, 10:00 am – 5:00 pm
This session offers insight into: getting an app seen; building a sustainable business as an iPhone developer’ pricing an iPhone app successfully, and, marketing an app.
http://www.macworldexpo.com/sessions?s=QSHOWA0002M1  

iPhone Supersession
Thursday, February 11, 2010, 1:00 pm – 3:00 pm
Attendees will get a glimpse beyond the basic functions of an iPhone - both new iPhones and old - exploring areas such as corporate configuration and security, media preparation and management, contact and event organization and exploiting the best of the iPhone 3.0 software enhancements.
http://www.macworldexpo.com/sessions?s=QEXPOA0000G4  

Demystifying iPhone (& iPad) App Development: A Non-Technical Overview for Decision-Makers and Idea People
Saturday, February 13, 2010, 10:30 am – 11:45 am
Macworld 2010’s Users Conference session takes attendees through a high-level overview of everything they need to understand the development process, and how to get the ball rolling: preparation before talking to developers, getting a head-start on the process, where to find a multitude of useful resources, how much software development costs, the tools involved in doing the work, deploying an app to the world, and more.
http://www.macworldexpo.com/sessions?s=QSHOWA0005BD  

Macworld 2010, the world’s premier event singularly focused on the Apple products platform, is scheduled to take place February 9 – 13, 2010, at the Moscone Center in San Francisco. To register for Macworld 2010, please visit https://register.rcsreg.com/regos-1.0/macsf2010/pr/top.html. For more details on the event and conference content, please visit http://www.macworldexpo.com. To exhibit, please contact Ron Moreau at rmoreau@idgworldexpo.com.  

About Macworld 2010
Macworld 2010 (www.macworldexpo.com) is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld 2010 conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld 2010 has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users”.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company. 

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Contact: 
Karen Sharma or Noe Sacoco
Schwartz Communications
(415) 512-0770
IDGWorldExpo@schwartz-pr.com

2/5/2010

Macworld DEMO: Best of Show Unveils Hottest New Products for Apple-products Marketplace and Guy Kawasaki Hosts Visionaries from Tech Industry in Revolutionary Feature Presentation

Framingham, MA––Macworld 2010 is the place to see the industry’s game-changing innovations for the Apple marketplace next week, IDG World Expo, owner of Macworld 2010, announced today. Macworld, a showcase event for emerging technologies and a forum for industry visionaries, will reveal new-to-market products through a special DEMO event, highlight the year’s best products through the Macworld Best of Show awards, provide a look into the future from industry legend Guy Kawasaki, and spotlight products launching at the show through the First Looks program.

New-to-market products and industry innovators will be unveiled at Macworld DEMO: Best of Show on Thursday, February 11, 11:00 am – 12:00 pm in Room 134 of the North Hall in the Moscone Center. Macworld 2010 launched this ground-breaking new program in collaboration with DEMO and Macworld. Matt Marshall, editor and CEO of Venture Beat and producer of DEMO, will unveil the hottest new-to-market products from TenOne Design, SachManya, Microvision, Canson, Quickoffice and Carina Software, and will be joined by CEOs and product managers demoing their company’s products live, on stage and for the first time. DEMO is regarded as the premier platform for companies, from well-known players to emerging start ups, to launch their products and garner recognition for their innovative work.

Additionally, Macworld Best of Show Awards will be announced on Thursday, February 11, 1:45 pm – 2:15 pm; Friday, February 12, 11:45 am – 12:30 pm; and Saturday, February 13, 11:45 am – 12:15 pm. All Best of Show presentations take place on the Main Stage, centrally located on the expo floor. Macworld will present its Best of Show awards to the best products, innovations and upgrades as selected by their editors. Dozens of best-in-class products will be announced, from companies including Cisco, FastMac, Frolicware, Sanho and Other World Computing.

Guy Kawasaki Feature Presentation: “Revolution from the Rest of Us” takes place on Friday, February 12, from 9:00am – 10:00am in Room 134 of Moscone North Hall. Guy Kawasaki, co-founder of Alltop.com and a Mac industry legend, will discuss the current state of innovation and revolution in the tech market, as well as the characteristics of visionaries who drive innovation. Kawasaki will host industry visionaries from the Apple-products market: Square’s Jack Dorsey, Bing’s Florian Voss, Boinx Software’s Oliver Breidenbach, and HearPlanet’s Steve Echtman, all of whom have succeeded in delivering game-changing products due to their creative approach to technology design.

The Macworld 2010 First Looks program highlights the latest innovations for the Mac, iPhone, and iPod platforms. Macworld 2010 will see the introduction of exciting new products such as: a tool that diagnosis your car’s potential repair problems; gloves that mimic human touch and allow you to use your iPhone in harsh weather; a shoulder/hip bag with integrated controls with an interface to operate iPods or iPhones; a paper scanner that sends documents and photos directly to popular desktop and web apps; a tactical keypad that allows iPhone users to feel key locations and increase typing speed by eliminating miss hits; and, the world’s smallest 2.5” portable USB hard drive that lets you back up your laptop on-the-go.

The iPad Special Event on Saturday, February 13, from 1:00 pm - 2:00 pm in Room 134 of Moscone North Hall features Jason Snell, vice president and editorial director at Macworld. Snell will delve into what the iPad means for users, developers, the tech industry and the ancillary industries it affects. The iPad Special Event will be followed by a Q&A session and an opportunity for a Macworld 2010 attendee to win an iPad after the product begins shipping.

“Macworld 2010 is all about cool products and great innovations,” said Paul Kent, vice president and general manager for Macworld 2010. “Users come to the show looking to discover amazing things to help them be more productive and get more enjoyment out of their Apple products. We’re thrilled to present so many fun and interesting ways for developers and users to connect this year.” 

About Macworld 2010
Macworld 2010 (www.macworldexpo.com) is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld 2010 conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld 2010 has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users”.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company. 

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Contact: 
Karen Sharma or Noe Sacoco
Schwartz Communications
(415) 512-0770
IDGWorldExpo@schwartz-pr.com

2/3/2010

Austin, TX--Gendai Games, the makers of GameSalad, an authoring tool created to support amateur and professional game development, has enlisted judges from the Mac and gaming communities to select five finalists for the Macworld 2010 GameSalad Challenge. For the past five weeks, participants have submitted their GameSalad-created games in the GameSalad Challenge.

Macworld 2010 GameSalad Challenge Finalists:

BORK'S ADVENTURE by Elie Hang, Justin Knapich, and Ben Knapp.
THE CAT RIDES THE ASTROBUS by Drew Daycross and Jamie Potter.
KILL THE KING by Eastbound Studios.
STUNT SQUIRRELS by Fire Maple Games.
TRAFFIC NINJA by Steve Hoffman.

The games were reviewed by judges: Michael Agustin (Gendai Games), Jason Citron (Aurora Feint), Omaha Sternberg (iGame Radio), Zachary Waibel (Tricky Software), and Sean Vanaman (Telltale Games). Kill The King, Stunt Squirrels and Traffic Ninja can already be found on the iPhone App Store. All five finalists’ games are now at www.gamesalad.com/macworld.

"I was really impressed at the diversity present in the submissions for the GameSalad Challenge," said judge Omaha Sternberg, producer of the iGame Radio Podcast. "There were some real creative ideas in game design, art, and sound. There are budding game developers growing in the GameSalad community."

The team behind GameSalad will be exhibiting at Macworld Expo next week in San Francisco. Attendees can stop by the GameSalad Bar at booth #1478 to play the finalists’ games, attend various training sessions on the GameSalad tool, learn additional tips and tricks, and participate in a daily mini-game jam on the show floor where the winner receives a GameSalad Express Membership as a prize. The winner of the Macworld 2010 GameSalad Challenge will be announced during an award ceremony at the GameSalad booth on Saturday, February 13th. For a full list of GameSalad events at the Macworld Expo, please visit www.macworldexpo.com/gamesalad.

About GameSalad
GameSalad (www.gamesalad.com) is a visual, drag-and-drop tool for creating and publishing games and interactive media to multiple platforms and for sharing them over social networks, such as Facebook or Twitter. GameSalad redefines the entire process for building games and makes game creation accessible to the 99% of people who are non-programmers. GameSalad is the fastest-growing game creation platform for the iPhone. With the new Mac desktop publishing service, users of GameSalad can now expand their reach to the more than 75 million devices running Mac OS X.

About Gendai Games, Inc.
Gendai Games (www.gendaigames.com) develops game creation technologies enabled by the social web. Gendai Games' technologies provide powerful tools and processes ideal for the creation of sophisticated games and interactive media. The company pairs unique technology with social media to bring game creators and players together. Gendai Games is passionate about building great user experiences that are accessible to everyone.

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2/3/2010

Macworld’s First Looks Program Highlights New-to-Market Products and Innovations

FRAMINGHAM, MA—Dozens of companies will be making new product announcements and launches next week at Macworld 2010, IDG World Expo, owner of Macworld 2010, announced today. Many of these products are highlighted in Macworld’s unique First Looks program, designed to make finding and test-driving the latest products easy for attendees. The First Looks program highlights the latest innovations for the Mac, iPhone, and iPod platforms, and can be seen only at Macworld 2010 from February 9-13, 2010, at the Moscone Center in San Francisco.

Macworld 2010 will see the introduction of exciting new products such as: a tool that diagnosis your car’s potential repair problems; gloves that mimic human touch and allow you to use your iPhone in harsh weather; a shoulder/hip bag with integrated controls with an interface to operate iPods or iPhones; a paper scanner that sends documents and photos directly to popular desktop and web apps; a tactical keypad that allows iPhone users to feel key locations and increase typing speed by eliminating miss hits; and, the world’s smallest 2.5” portable USB hard drive that lets you back up your laptop on-the-go.

Highlights of this year’s First Looks participants include:

CarMD.com Corp (Booth #766): CarMD.com Corp will introduce the CarMD® Handheld Device & Mac/PC Software System, a personal diagnostic tool that provides drivers with a fast and easy-to-use analysis of their car’s health. CarMD will catch problems before they cost big bucks, double-check repair costs, monitor and reduce emissions and more. The software included with CarMD runs on a wide range of operating systems, including Mac OS X Snow Leopard.

Apparent (Special Interest Pavilions): Apparent will introduce Doxie, a smart, modern paper scanner that sends documents and photos directly to popular desktop and web apps like Flickr, Google Docs, iPhoto, Picnik, Tumblr and Twitter. Doxie is portable, USB powered and features an intuitive, one-button design that makes scanning and sharing paper easy – just connect to any PC or Mac, launch the Doxie app and scan anything in seconds.

BudSock (Booth# 766 in the Digital / Multimedia SIP): BudSock will introduce the BudSock, a simple, eco-friendly design that allows you to stow away your earbuds in your pocket, your bag, or any place you’d like without them getting tangled. It is easy to use, weightless, bulkless and saves you time and hassle. The earth-friendly BudSocks contain no plastic, they are made of brass with the surface electroplated in silver and the fabric used for the BudSock is 100 percent organic cotton.

Shure Incorporated (Booth #1459): Shure will introduce the SE115m+ Sound Isolating Headset with Remote + Mic, which combines the professional audio performance and sound isolation of Shure's SE115 Earphones with the addition of an integrated three-button remote and microphone for the iPhone 3GS and iPod. The three-button remote allows users to adjust the volume, control music and video playback, record voice memos and answer or end calls without having to remove their earphones.

SMART Technologies (Booth # 845): SMART Technologies will introduce SMART Notebook SE (Student Edition) Mac, created specifically to meet the needs of tech-savvy students by providing them with a learning tool that complements the way they think and organize. The student edition is compatible with the Mac version of SMART Notebook software, and is available on a convenient 2 GB USB silicon bracelet which makes it easy for students to access on any computer, to take notes, complete assignments and save work to a single, portable USB key.

Blue Microphones (Booth #960): Blue Microphones will be previewing the next generation of their award winning portable mic – Mikey, now compatible with iPhone and iPod Touch, with improved circuitry for superior recording at higher volumes. Mikey now features a 3.5mm line-input for direct recording of other sound sources, along with a USB pass-thru connection for simultaneous charging and syncing. With an updated mic design, Mikey is compatible with most protective cases and now features a 230-degree range of adjustability for perfect positioning. The second generation Mikey will be available Spring 2010.

Other World Computing (Booth #1354): Other World Computing will be introducing the NuPower Charge & Sync+, a portable charger, battery pack and sync solution to iPhone, iPod, cellphones, digital cameras and other digital devices. Recharge your device via a standard AC outlet or enjoy extra run time with the built-in battery.

LogicKeyboard (Booth #1849): LogicKeyboard will be introducing the After Effects keyboard; a new Apple Advance shortcut keyboard. The After Effects keyboard is part of LogicKeyboard’s complete set of post-production solutions for video editors who use Final Cut Pro or Adobe Premiere Pro on the iMac platform. The new After Effects keyboard has over 150 shortcuts that can greatly enhance productivity.

NAVIGON (Booth #575): NAVIGON will introduce an updated version of MobileNavigator, an application that transforms the iPhone into a comprehensive navigation device. MobileNavigator is the only on-board iPhone navigation app to include Google Local Search, Reality View™ Pro, branded in-route POI’s, seamless in-app iPod controls, enhanced pedestrian mode, and Traffic Live in one application.

Telefingers (Booth #766 - i): Telefingers will be introducing a glove that allows you to touch, tap, stroke, slide and scroll your devices' controls, while protecting your hands from harsh elements. Telefingers mimic human touch, have silicone beads for added control/grip and are custom fit providing accuracy and breathability. Use your phone, touch screen and mp3 while wearing Telefingers.

Urban Tool (Booth #1766): Urban Tool will be introducing iHipHolster, a stylish bag with an integrated control interface to operate iPods or iPhones. The iHipHolster has multiple slots to securely store and conveniently arrange cell phones, keys, iPods and other essentials. The cut fits perfectly to your hip and can be fastened with a removable strap at the leg. It can be worn as a hip bag or shoulder bag.

frog design (Booth #1366, Kiosk 28): frog design will introduce tvChatter, a free application for the iPhone and iPod touch that uses Twitter to make TV social. tvChatter presents real time Twitter-fueled commentary about your favorite TV shows. Watch your show on your TV or computer, launch the tvChatter app, choose the tweet stream from the social program guide and join the conversation.

4iThumbs (Booth #1488): 4iThumbs will introduce the 4iThumbs keyboard, a tactical keypad that allows iPhone users to feel the key locations and dramatically increase typing speed by eliminating miss hits. 4iThumbs is an invisible screen protector that let’s you see the full screen as well as touch type. The dimensions and weight of the iPhone remain the same, and there is no loss of application functions.

R.L.M. Software (Booth #1366, Kiosk #14): R.L.M. Software will introduce the 17BII+ Financial Calculator v2.0 for iPhone and iPod Touch OS 3.0. It is a complete and realistic simulation of the New 17BII+ Financial calculator, with all the functions and features of the real one plus powerful enhancements and scientific functions for students, engineers or business professionals. The iPhone’s 17BII+ calculator offers a complete set of added functions to quickly solve complex problems in a wide range of disciplines.

Scosche (Booth #660): Scosche will introduce the flipSYNC, a keychain charge and sync cable for the iPod and iPhone. The flipSYNC is ultra compact with a built in key-ring so you will never forget your cable again. The flipSYNC also comes in a micro/mini USB combo version for additional devices such as smart phones, digital cameras and much more.

Verbatim (Booth #1645): Verbatim will introduce the Titan XS™ for Mac, one of the world’s smallest 2.5” portable USB hard drives that lets you back up your laptop on-the-go. This rugged and sporty drive offers a shock-resistant rubber enclosure that protects against rough-and-tumble handling, is compatible with all USB connections, features the HFS+ file system and is big on storage with a 500GB capacity. The new Titan XS for Mac boasts a special bonus, Norton Online Backup of 5GB, as well as a 7-year limited warranty.

Over its 26-year history, Macworld has been the launching pad and showcase for thousands of software, hardware, peripheral and accessory products built for the Apple products platform. Macworld is often the only venue where users can see, touch, and test before they buy. In fact, 90 percent of products shown at Macworld 2010 are not available in Apple’s retail stores. A full list of Macworld 2010 exhibitors can be found here: http://www.macworldexpo.com/expo.

Notes to media:
On Wednesday, February 10 from 5:30 – 7:00 pm, there will be a Media Preview Reception in the Media Center highlighting innovative, independent developers and companies like Verbatim, Tom Tom, JAMF, Tap11, Buffalo Technology, CarMD & Zuujit. All registered Macworld media are invited to attend this reception. For more information, please contact Schwartz Communications at: IDGworldExpo@schwartz-pr.com or (415) 512-0770.

On Monday, February 8, before Macworld opens to the public, broadcast stations in the bay area are invited to attend a Pre-Show Product Showcase at the Moscone Center – where media can preview the coolest new consumer technologies and hottest gadgets for the Mac, iPod and iPhone that will be on display at Macworld this year (some of which are making their debut at the show and aren't yet generally available). For more information, please contact Schwartz Communications at: IDGworldExpo@schwartz-pr.com or (415) 512-0770.

To register for Macworld 2010, please visit https://register.rcsreg.com/regos-1.0/macsf2010/ga/index2.html. For more details on the event and conference content, please visit http://www.macworldexpo.com. To exhibit, please contact Ron Moreau at rmoreau@idgworldexpo.com. 

About Macworld 2010
Macworld 2010 (www.macworldexpo.com) is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld 2010 conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld 2010 has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users”.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company. 

### 

Contact: 
Karen Sharma or Noe Sacoco
Schwartz Communications
(415) 512-0770
IDGWorldExpo@schwartz-pr.com

1/27/2010

Macworld’s VP and Editorial Director, Jason Snell, will Preview the iPad at this First-User Event

Framingham, MA––Macworld 2010 will offer a preview of the new iPad, providing attendees with in-depth analysis and commentary on Apple’s latest revolutionary product, IDG World Expo, owner of Macworld 2010, announced today. Jason Snell, vice president and editorial director at Macworld, the preeminent news and information source for professional and enthusiast users of Apple products, and a panel of industry insiders will explore the features, functionality and provide insight into the iPad.

The event will be held on Saturday, February 13, from 1:00 p.m. - 2:00 p.m. at Macworld 2010, and will delve into what iPad means for users, developers, the tech industry and the ancillary industries it affects. The iPad Special Event will be followed by a Q&A session and an opportunity for a Macworld 2010 attendee to win an iPad after the product begins shipping.

“Apple’s new iPad represents another watershed event for the tech marketplace and Macworld 2010 will be the first and best place where end users can learn how the product works and whether it’s a buy now or wait decision,” said Paul Kent, vice president and general manager for Macworld 2010. “Our special event will help demystify the just-announced iPad and give users an in-depth look into the future of this product and what it might mean to them on a personal and practical level.”

The iPad Special Event is part of a stellar list of feature presentations at Macworld 2010 that will be open to all attendees. That list currently includes: filmmaker Kevin Smith; New York Times’ columnist David Pogue; this Week in TECH’s Leo Laporte; Alltop.com co-founder Guy Kawasaki; DEMO executive producer Matt Marshall; multimedia expert David Biedny; and “Daring Fireball” publisher John Gruber.

Macworld 2010, the world’s premier event singularly focused on the Apple products platform, is scheduled to take place February 9 - 13, 2010, at the Moscone Center in San Francisco.

To register for Macworld 2010, please visit https://register.rcsreg.com/regos-1.0/macsf2010/pr/top.html. For more details on the event and conference content, please visit http://www.macworldexpo.com. To exhibit, please contact Ron Moreau at rmoreau@idgworldexpo.com.

Connect with us on the Macworld 2010 Community site at http://macworldexpo.ning.com, on Facebook at http://www.facebook.com/pages/MACWORLD/58481436623?reff, or follow us on Twitter at https://twitter.com/MacworldExpo.

About Macworld 2010
Macworld 2010 (www.macworldexpo.com) is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld 2010 conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld 2010 has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users”.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company. 

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Contact: 
Karen Sharma or Noe Sacoco
Schwartz Communications
(415) 512-0770
IDGWorldExpo@schwartz-pr.com

1/14/2010

Framingham, MA––Macworld 2010 will serve as the debut event for the new album from BT, one of today’s hottest music producers, artists and composers, as well as the premier venue for all things related to Apple products and music. This year’s Macworld event will showcase numerous special musical guests including Warp 11 and Roger McGuinn, an expanded Music Studio in collaboration with Berklee College of Music, and a special Gibson Guitar Giveaway, IDG World Expo, owner of Macworld 2010, announced today.

At Macworld 2010, BT, an internationally renowned artist, visionary producer, film composer and technologist, will sit down with Berklee College of Music’s Mike Carrera to talk about how he incorporates technology to express the vision of his music and create mixes and beats that pioneer the electronic genre. Following the launch of his critically- and commercially-acclaimed iPhone application, SonifiTM, BT will demonstrate how mobile devices are the wave of the future for music allowing users to create and manipulate their own mixes. The presentation, which takes place Saturday, February 13 at 10:00 am PT, will offer attendees an exciting and cutting-edge entertainment experience.

BT’s presentation at Macworld is the first scheduled event for the artist and his new album, “These Hopeful Machines,” which launches on February 2. The long-awaited 6th studio album is a double-disc opus that carries listeners through two hours of sweeping orchestral arrangements, pulsating electronic beats, heartfelt vocal melodies and even simple acoustic guitar. The album’s first single, “Suddenly,” hit the airwaves January 12.

“I am thrilled to be part of Macworld 2010 and to share my work and my passion for music at an event dedicated to exploring the use of technology in the creative process,” said BT. “Technology has allowed me to create tools and generate cutting-edge sounds that simply would not be possible using traditional techniques. The drive to actualize my vision led me to develop Sonifi, which puts the power of music creation into the hands of iPhone users, and is personified in my new album, which I am excited to debut with the Macworld audience.”

Sonik Architects, the visionary software venture behind Sonifi, will showcase the application in the Mobile Applications Showcase, a special section of the Macworld 2010 show floor dedicated to highlighting the latest innovations from iPhone and iPod touch developers.

The Macworld 2010 show floor and conference program are also packed with music content. Highlights include:

• The Macworld Music Studio. In collaboration with Berklee College of Music, this expanded show floor attraction will be filled with instruction, demonstrations, performances and training on how to use the Mac to bring musical visions to life. Sessions and performances, led by Berklee professionals, professional musicians, studio engineers, and other music and sound experts, will leave attendees inspired, motivated and entertained. Music studio sessions include: Home Studio Basics, Music Creation Software for the Mac, Adding Drum Tracks Using Your Mac, Mac Guitar Solutions, The Mac DJ, What’s New in Music Software and Open Music Forum. The Macworld Music Studio runs from Thursday, February 11 - Saturday, February 13, 2010.

• The "Music Tech Jam––Unleashing Your Inner Rock Star: Recording Your Music with the Mac " Supersession. Led by Berklee College of Music professionals, this two-hour Supersession will provide attendees with everything they need to know to record their own music with the Mac and unleash the hidden rock star within. Perfect for beginning and intermediate musicians, the session will look at computer-based music recording from the ground up and cover topics ranging from software and hardware to editing and mixing techniques and tips and tricks for making your music sound its best. The Music Tech Jam Supersession will take place Friday, February 12, 2010 from 4:00 - 6:00 pm PT.

• Special Musical Guests at Leo Laporte’s Feature Presentation. Tech industry legend Leo Laporte is hosting Macworld Live!, Macworld’s annual onsite talk show featuring news of the day, exciting guests and plenty of surprises. This year, Leo’s guests will include Warp 11, America’s premier sci-fi rock band, and Roger McGuinn, founder, lead singer, and lead guitarist of The Byrds.

• Gibson Guitar Giveaway. Macworld 2010 is giving away a Gibson Les Paul professional guitar custom-designed by Macworld faculty member Andrew Shalat, designer, writer, and author of Shalat Design. The Les Paul professional guitar is one of the most classic and sought after guitars used in popular music.

“Music has always been a core element of the Macworld program and this year is no exception as we expand educational opportunities and performances,” said Tony Marvuglio, Assistant Vice President for Academic Technology at the Berklee College of Music. “There is no other event that showcases and caters to professionals, educators and artists specifically leveraging the Apple products platform to create music. Whether you’re a professional musician who composes music on a Mac, an enthusiast looking for fun music apps for your iPhone or simply an attendee interested in music, Macworld is the place for you.

Macworld 2010, the world’s premier event singularly focused on the Apple products platform, is scheduled to take place February 9 - 13, 2010, at the Moscone Center in San Francisco. Additional feature presentations, speakers and conference content will be announced in the coming weeks.

To register for Macworld 2010, please visit https://register.rcsreg.com/regos-1.0/macsf2010/ga/index2.html. For more details on the event and conference content, please visit http://www.macworldexpo.com. To exhibit, please contact Ron Moreau at rmoreau@idgworldexpo.com. 

Macworld 2010 is fully interactive on a variety of social networking tools where you can stay current on all event happenings and news. Connect with us on the Macworld 2010 Community site at http://macworldexpo.ning.com, on Facebook at http://www.facebook.com/pages/MACWORLD/58481436623?reff, or follow us on Twitter at https://twitter.com/MacworldExpo.

About BT
From an early age, BT, born Brian Transeau, demonstrated a remarkable aptitude for playing and understanding classical music. He was heavily influenced by avant-garde and romantic composers such as Stravinsky, Bartok, Debussy and Rachmaninov. His biggest influences, however, were from everyday sounds that most would take for granted, from noticing the meter of the grandfather clock in the foyer to the micro-rhythms of crickets and cicadas to the ambience of passing trains at night.

Now 15 years into his illustrious career, BT is a platinum-selling artist, visionary producer, film composer and technologist. He is trusted by superstars such as Sting, Brtiney Spears, Sarah McLachlan, Tori Amos, Madonna, Seal and Peter Gabriel to producer modernist and memorable hits with a bleeding-edge electronic flair. He has composed unforgettable scores for films including The Fast and the Furious, Go, Stealth and Oscar-award winning Monster. BT is the earliest of early adopters and widely credited as a maven of modern sound techniques.

For more information about BT, please visit: http://www.btmusic.com/. BT can also be found on MySpace (http://www.myspace.com/btnetwork), Twitter (http://twitter.com/bt) and Tumblr (http://bt.tumblr.com/).

About Macworld 2010
Macworld 2010 (www.macworldexpo.com) is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld 2010 conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld 2010 has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users.”

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

1/5/2010

Framingham, MA––Macworld 2010 will feature a presentation by Guy Kawasaki, technology industry guru, early-stage venture capitalist, and co-founder of Alltop.com, IDG World Expo, owner of Macworld 2010, announced today.

Guy Kawasaki is a Mac industry legend, a famed speaker to tech audiences, and the founder of Garage Technology Ventures, an early-stage venture capital firm, as well as several technology companies. He takes center stage at Macworld 2010 with a Feature Presentation entitled “Revolution from the Rest of Us” on Friday, February 12, at 9:00 am PT, where he will discuss the current state of innovation and revolution in the tech market, as well as the characteristics of visionaries who drive innovation. Kawasaki will host several developers from the Apple products market who have succeeded in delivering products that are game-changers due to their creative approach to technology design.

“Macworld 2010 is an ideal venue for an in-depth discussion about how revolutionary products are still being conceived, designed and delivered for Apple product users,” said Guy Kawasaki. “The Apple community gathers at Macworld each year to see ground-breaking technologies. My talk will highlight the best that this market has to offer, and provide valuable lessons to developers who want to stay ahead of the game and users who expect the innovation to continue.”

Kawasaki joins an acclaimed and growing list of feature presenters that currently includes: filmmaker Kevin Smith; New York Times’ columnist David Pogue; This Week in TECH’s Leo Laporte; DEMO executive producer Matt Marshall; multimedia expert David Biedny; and “Daring Fireball” publisher John Gruber.

Macworld 2010, the world’s premier event singularly focused on the Apple products platform, is scheduled to take place February 9 - 13, 2010, at the Moscone Center in San Francisco. Additional feature presentations, speakers and conference content will be announced in the coming weeks.

To register for Macworld 2010, please visit https://register.rcsreg.com/regos-1.0/macsf2010/ga/index2.html. For more details on the event and conference content, please visit http://www.macworldexpo.com. To exhibit, please contact Ron Moreau at rmoreau@idgworldexpo.com.

Macworld 2010 is now fully interactive on a variety of social networking tools where you can stay current on all event happenings and news. Connect with us on the Macworld 2010 Community site at http://macworldexpo.ning.com, on Facebook at http://www.facebook.com/pages/MACWORLD/58481436623?reff, or follow us on Twitter at https://twitter.com/MacworldExpo.

About Guy Kawasaki
Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm, co-founder of Alltop an online magazine rack, and a columnist for Entrepreneur Magazine, as well as a husband, father, author and hockey addict. Previously, he was an Apple Fellow at Apple Computer, Inc. and sits on the board of BitPass, FilmLoop and SimplyHired. A noted speaker and the founder of various personal computer companies, Guy was one of the individuals responsible for the success of the Macintosh computer. He is the author of nine books, including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream and The Macintosh Way. Guy has a BA from Stanford University and an MBA from UCLA, as well as an honorary doctorate from Babson College. Check out Guy’s blog and follow him at Twitter handle @GuyKawasaki.

About Macworld 2010
Macworld 2010 (www.macworldexpo.com) is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld 2010 conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld 2010 has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users”.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company. 

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Contact: 
Karen Sharma or Noe Sacoco
Schwartz Communications
(415) 512-0770
IDGWorldExpo@schwartz-pr.com

12/21/2009

Game Development Contest Challenges Developers and Unites Mac Community at Macworld 2010

Austin, TX—Gendai Games and Macworld 2010 are teaming up to host “Macworld 2010 GameSalad Challenge,” Gendai Games and IDG World Expo, owner of Macworld 2010, announced today. From December 21, 2009 — January 25, 2010, teams of game creators can participate in this contest which challenges contestants to make the most innovative, creative, and fun video games for the Mac and iPhone. “Macworld 2010 GameSalad Challenge” will bring all types and levels of game creators from the community together at Macworld 2010, scheduled for February 9-13,  2010, at the Moscone Center in San Francisco. All Macworld 2010 attendees and fans will be able to  participate in the judging via Twitter, creating an interactive experience that continues on-site at Macworld  2010.

“’Macworld 2010 GameSalad Challenge’ is a great way for game developers in the community to  participate in a different way at Macworld 2010,” said Paul Kent, Macworld 2010 General Manager and  Vice President at IDG World Expo. “We are excited to see what kind of innovative games are created, as  well as how our Macworld 2010 community votes to select the ultimate winner.”

Entrants must use GameSalad Creator for Mac to create their game. Games will be judged on overall fun,  quality and creativity. The games will be available to play for free on gamesalad.com. Finalists will be  announced January 29, 2010, and the Grand Prize Winner will be decided by 50% vote of the judges and  50% of the audience participation from Twitter. All Finalists will receive a Macworld 2010 Platinum Pass  (a $1600 value) and have their game showcased during the awards presentation at Macworld. The Grand Prize Winner will be announced on the show floor during a live awards presentation on February 13, 2010, by judges from the Mac and gaming communities: Jason Citron, Founder and CEO of Aurora Feint, and Michael Agustin, Founder and CEO of Gendai Games. During the awards presentation, the judges
will demonstrate the games and offer their insights. The Grand Prize winner will receive a Platinum Pass to Macworld 2010, a GameSalad Pro Membership and an iPod touch – all totaling a $3800 value.

During the expo, attendees will have the opportunity to play each of the game entries and vote for their favorite through Twitter. Expo attendees will also have the opportunity to participate in the GameSalad Bar, a space on the show floor open to all attendees where group tutorials provide free training on how to build games using GameSalad technology. Each day, attendees will have the chance to participate in a mini-game jam on the show floor where the winner receives a GameSalad Express Membership as a prize.

"We are excited to work with IDG World Expo in bringing this competitive tradition to Macworld 2010. We love the idea of fostering new game design through game creation challenges and game jams. You can see crazy new and experimental games that have the potential to break out and become something great," said Michael Agustin, Chief Executive Officer at Gendai Games. "We're thrilled to have GameSalad be part of this challenge and look forward to seeing what people around the world come up with."

For additional information, visit http://gamesalad.com/macworld.  

About Macworld 2010
Macworld 2010 (www.macworldexpo.com) is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld 2010 conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld 2010 has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users”.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About GameSalad
GameSalad (www.gamesalad.com) provides non-programmers and aspiring creators with the tools to realize their game ideas. GameSalad enables users to build games visually, utilizing a drag-and-drop interface along with built-in logic and behavior systems. Users can exchange templates of games online, publish their games to gamesalad.com, and share their games over their own blog, Twitter, and Facebook. GameSalad Creator has been downloaded more than 30,000 times, and more than 1,000 user-generated games have been uploaded to gamesalad.com. In the three months since the
introduction of the GameSalad iPhone publishing service in September 2009, more than 100 iPhone games "made with GameSalad" have been released to the App Store.

About Gendai Games, Inc.
Gendai Games (www.gendaigames.com) develops game creation technologies enabled by the Social Web. Gendai Games' technologies provide powerful tools and processes ideal for the creation of sophisticated games and interactive media. The company pairs unique technology with social media to bring game creators and players together. Gendai Games is passionate about building great user experiences that are accessible to everyone.

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Contact: Nestor Hernandez
Gendai Games Inc.
pr@gendaigames.com  
http://gamesalad.com/press 

12/9/2009

Microsoft joins growing list of exhibitors at Macworld 2010

Framingham, MA––Macworld 2010 will feature presentations by John Gruber, writer and publisher of “Daring Fireball”, one of the most respected commentaries on the Apple marketplace, and David Biedny, a digital effects, graphics and multimedia expert, IDG World Expo, owner of Macworld 2010, announced today. Gruber and Biedny join a stellar line up of feature presenters, which currently includes film maker Kevin Smith, New York Times’ columnist David Pogue, and This WEEK in TECH’s Leo Laporte. IDG World Expo also announced today that Microsoft will join a growing list of key industry exhibitors including HP, Other World Computing, Livescribe, Xerox, Shure, Boinx and Rogue Amoeba.

“Trusted industry visionaries John and David epitomize the savvy of the ever-growing community of Apple product users and developers,” said Paul Kent, Macworld general manager and vice president at IDG World Expo. “Their participation in Macworld 2010, along with the addition of key exhibitor Microsoft, illuminates our value proposition that Macworld is the most important gathering on the planet for the Mac community each year.”

John Gruber, who writes and publishes “Daring Fireball”, a popular weblog ostensibly focused on Mac, and co-hosts The Talk Show podcast with Dan Benjamin, will take center stage for “The Gruber 10: Apple's Top Issues” on Friday, February 12, 2010, from 4:30 pm – 5:30 pm PT. Gruber comes to Macworld to share his list of top issues shaping our world. His views on usability, competitive factors, areas of innovation and market fairness will offer invaluable insights to users and developers alike.

Recognized worldwide as an expert on digital effects, graphics and multimedia, David Biedny comes to Macworld 2010 to host “The Photoshop 20th Anniversary Celebration” on Thursday, February 11, 2010, from 4:30 pm – 5:30 pm PT. For the last 20 years, Photoshop has defined the state-of-the-art of digital imaging, spawning an entire media discipline and achieving the status of verb in the popular lexicon. Biedny will host a special panel presentation featuring Adobe executives: Jerry Harris, co-author of PixelPaint and primary architect of brushing engine in Photoshop 7; Kevin Connor, Vice President Product Management, Adobe’s Professional Digital Imaging Products; and Russell Brown, senior creative director, Adobe Systems. The panel will focus on the past, present and future of this graphics phenomenon with demonstrations of Photoshop 1.0 and insight into the next version of Photoshop.

Additional presentations, speakers and conference content will continue to be announced over the coming weeks. Please visit www.macworldexpo.com for more information about the event.

To register for Macworld 2010, please visit https://register.rcsreg.com/regos-1.0/macsf2010/ga/index2.html. For more details on the event and conference content, please visit http://www.macworldexpo.com. To exhibit, please contact Ron Moreau at rmoreau@idgworldexpo.com.

Macworld 2010 is now fully interactive on a variety of social networking tools where you can stay current on all event happenings and news. Connect with us on the Macworld Community site at http://macworldexpo.ning.com, on Facebook at http://www.facebook.com/pages/MACWORLD/58481436623?reff, or follow us on Twitter at https://twitter.com/MacworldExpo.

About Macworld 2010
Macworld 2010 is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld 2010 conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld 2010 has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users”.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

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Contact: 
Karen Sharma or Noe Sacoco
Schwartz Communications
(415) 512-0770
IDGWorldExpo@schwartz-pr.com

11/18/2009

DEMO and Macworld Magazine Collaborate to Spotlight the Best New Products for the Apple Platform at Macworld 2010

Framingham, MA––Macworld 2010, in collaboration with DEMO and Macworld, is launching a ground-breaking new program that will give attendees an exclusive first look at the best new products for the Apple market at “Macworld DEMO: Best of Show,” IDG World Expo, owner of Macworld 2010, announced today. DEMO, the launch pad event for emerging technologies, and Macworld, the preeminent news and information source for Mac professionals and enthusiasts, will spotlight the most promising technologies to hit the Apple products market exclusively at Macworld 2010.

This new award program will give six selected companies an unparalleled opportunity to spotlight their products during a special feature presentation hosted by industry luminary Matt Marshall, editor and CEO of Venture Beat and executive producer of DEMO. Each of the six selected companies will give a six-minute demonstration of their product at the Macworld DEMO: Best of Show Feature Presentation, scheduled for Thursday, February 11, 2010, from 11:00 am – 12:00 pm. The deadline for Macworld DEMO: Best of Show submissions is January 15, 2010.

“DEMO has long served as the premier platform for companies––from well-known players to worthy start ups––to launch their products and garner recognition for their innovations,” said Matt Marshall, executive producer of DEMO. “The Apple products market is exploding with innovation and Macworld DEMO: Best of Show is a ground-breaking new endeavor that brings together the DEMO team, skilled in finding the best of what’s next; the experts at Macworld, who have unmatched insight into the Mac products platform; and Macworld 2010, the largest gathering of Apple-related product users. Together, we are committed to bringing to the stage and to the Apple products community the best new products for 2010, products that we believe will change the way people work, play and create.”

Traditionally, the Macworld Best of Show awards are presented by Macworld to the best products debuting at Macworld Expo––winners are presented during a live, on-stage presentation. Macworld will again present its Best of Show awards to the best products, innovations and upgrades at Macworld 2010 as selected by their editors. The Best of Show winners will be selected first and from those winners, the DEMO selections will be made. Best of Show winners will be presented on the Macworld 2010 Main Stage, centrally located on the expo floor, where each winning company will be given a 10-minute speaking slot to talk about and demo its product.

“Macworld 2010 is all about great products and innovations happening in the Apple products marketplace and the Best of Show awards have, through the years, helped put the spotlight on the best of the new products,” said Jason Snell, editorial director of Macworld. “Macworld DEMO: Best of Show takes the program to the next level, providing a tremendous opportunity for exhibitors to gain worldwide acclaim for their new-to-market offerings. Macworld is excited to be part of this new show feature and looks forward to learning more about all the incredible products debuting for the Mac platform in 2010.”

Macworld DEMO: Best of Show Submission Process
Macworld DEMO: Best of Show is open to all Macworld 2010 exhibitors. Companies interested in having their product considered should complete the submission form at http://tinyurl.com/bos2010 no later than January 15, 2010. Entrants should include their company name, booth number, contact name, email, phone number, product name, date of product release and 100-word description of their product. Macworld’s editors will sign confidentiality agreements to cover products that won't be announced until the show begins. Products do not need to be finalized and shipped by the beginning of Macworld 2010 to be considered; however, they must be shown publicly on the show floor. Please email bestofshow@macworld.com with any additional submission questions.

Macworld 2010, the world’s premier event singularly focused on the Apple products platform, is scheduled to take place February 9 - 13, 2010, at the Moscone Center in San Francisco. Additional presentations, speakers and conference content will continue to be announced over the coming weeks. Please visit www.macworldexpo.com for more information about the event.

About the DEMO Conferences
Produced by the IDG Enterprise events group, the DEMO conferences in the United States and China focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and 30 Alpha stage pitches. For more information on the DEMO conferences, visit http://www.demo.com/.

About Macworld
Macworld is the preeminent news and information source on Apple, the hottest technology company today. Covering the full range of technology products, from the Mac and iPhone to digital cameras and printers, Macworld’s features and reviews are required reading for the avid and passionate fans of Apple products. Macworld reaches the homes and offices of over 1.58 million magazine readers monthly* and attracts an average of 4.1 million unique monthly Web visitors.** The go-to experts on all things Apple, Macworld has received numerous awards including this year’s prestigious Neal Award for Best ‘How-to’ Article and countless others. (*Source: Readers per Monthly Copy, IntelliQuest Consumer Study, Spring 2009, **Source: HBX 6 Month Average - March 2009 to August 2009)

About Macworld 2010
Macworld 2010 is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld 2010 conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld 2010 has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users”.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

### 

Contact:
Marisa Borgasano or Noe Sacoco
Schwartz Communications
(415) 512-0770
IDGWorldExpo@schwartz-pr.com

11/10/2009

Renowned Writer and Director of Clerks and Chasing Amy to Give Q&A for Macworld Attendees

Framingham, MA––Kevin Smith, acclaimed author, actor, producer and writer/director of award-winning films including Clerks, Chasing Amy and Dogma, will host a Q&A presentation session at Macworld 2010, IDG World Expo, owner of Macworld 2010, announced today. Smith joins an already stellar line up of feature presenters, including David Pogue, author and personal technology columnist for The New York Times, and Leo Laporte, host of “MacBreak Weekly,” “The Tech Guy” and the TWiT netcast network.

Kevin Smith comes to Macworld to share his perspectives on storytelling, the film industry, the use of technology to create great art and what it takes to survive in the world of independent filmmaking. Much of Smith’s work is created using the latest Mac hardware and software, giving him unique insight into how the Apple products platform can spur and support creativity. The conversation, sure to be lively, wry and irreverent, will give Macworld attendees a special opportunity to engage with Smith as he answers audience questions—nothing is off limits! Smith’s session is scheduled for Thursday, February 11, 2010 at 2:00 pm PT.

"Can't wait to talk to this crowd again, as we share a common passion,” said Kevin Smith. “I identify straight, but I'm gay for Mac. However, let's be honest: I'm coming back to Macworld for all that free stuff."

For more about Smith, his tour dates, movie trailers, books and behind-the-scene pictures, visit: http://www.viewaskew.com/main.html.

In addition to Smith’s session, Macworld 2010 will feature conference programming dedicated to those interested in learning about and creating movies on the Mac. Some highlights include: intimate, hands-on instruction for specific applications and tools as part of the MacLabs program; Creative Safari, a full day, hands-on workshop all about “Video Revolution from the Palm of Your Hand”; a broad range of presentations in the Users Conference designed to sharpen skills and provide instruction on how to work most effectively on the Mac; and full-day Market Symposium sessions targeted to the specific vertical of videography.

“We are pleased to welcome Kevin Smith, one of the greatest and most entertaining storytellers we have, and an avid user of the Apple products platform, to Macworld,” said Paul Kent, Macworld general manager and vice president at IDG World Expo. “Kevin’s dynamic and informative style, commitment to his community of fans and creative use of Mac technology exemplify what Macworld is all about. With the addition of Kevin to our already extraordinary line up of speakers and a host of conference programming dedicated to those interested in film and movies, Macworld 2010 will once again be the best place on earth for the creative community to gather, learn, see and try all things Mac.”

Macworld 2010, the world’s premier event singularly focused on the Apple products platform, is scheduled to take place February 9 - 13, 2010, at the Moscone Center in San Francisco. Additional feature presentations, speakers and conference content will continue to be announced over the coming weeks.

To register for Macworld 2010, please visit https://register.rcsreg.com/regos-1.0/macsf2010/ga/index2.html. For more details on the event and conference content, please visit http://www.macworldexpo.com. To exhibit, please contact Ron Moreau at rmoreau@idgworldexpo.com.

Macworld 2010 is now fully interactive on a variety of social networking tools where you can stay current on all event happenings and news. Connect with us on the Macworld Community site at http://macworldexpo.ning.com, on Facebook at http://www.facebook.com/pages/MACWORLD/58481436623?reff, or follow us on Twitter at https://twitter.com/MacworldExpo.

About Kevin Smith
Kevin Smith has spent the last fifteen years as a writer/director making Clerks, Mallrats, Chasing Amy, Dogma, Jay and Silent Bob Strike Back, Jersey Girl, Clerks II, Zack and Miri Make a Porno, and most recently, A Couple of Dicks, with Tracy Morgan and Bruce Willis. He has published two books full of essays and blog postings, as well as Shootin’ the Sh*t with Kevin Smith––a collection of the best material from SModcast, Smith and producer Scott Mosier’s weekly podcast. Smith has also written for both of the major comic book giants, DC and Marvel. To read more about Smith, click here.

About Macworld
Macworld 2010 is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users”.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

### 

Contact:
Marisa Borgasano
Schwartz Communications
(415) 512-0770
IDGWorldExpo@schwartz-pr.com

10/8/2009

Community Shows Great Support for the Event; Early Launch of Conference Content and More Than 28,000 Attendees Pre-Registered 

Framingham, MA––Macworld 2010 is announcing its conference agenda filled with a faculty of stellar trainers and experts earlier than years past, IDG World Expo, owner of Macworld 2010, said today. In fact, five months before the 2010 event, the Macworld conference programming is completed with all speaker slots filled and content set. In addition, IDG World Expo announced that there are more than 28,000 attendees pre-registered for the February event, which is more than two-thirds of the total number of attendees for a typical Macworld show. 

“We are extremely pleased by the tremendous response to and support for Macworld 2010 that we are seeing from the Apple products user community months before the show takes place,” said Paul Kent, Macworld 2010 General Manager and Vice President at IDG World Expo, producer of the event. “2010 truly represents the start of a new era for this event. Macworld 2010 is completely focused on the products and innovations happening in the community, and thanks to the early support of our exhibitors, faculty and attendees, we know that 2010 will be a great year and a successful rebirth for the show. We’d like to thank each and every person who is planning to join us for learning, networking, shopping and fun in 2010.”

The Macworld 2010 conference program, expected to attract several thousand Apple product users from around the world, will feature six unique programs: MacIT® Conference, Users Conference, MacLabs, Market Symposiums, Power Tools and Creative Safari. All speaker slots for these conference tracks have been filled with leading experts delivering training on the newest and most relevant topics, such as Snow Leopard and Final Cut Pro. Keeping with Macworld’s tradition of providing the most up-to-date training, there are a handful of slots being left open until closer to the event in order to address last-minute, late-breaking topics of interest.

Featured content at Macworld 2010 includes a dedicated, full-day of hands-on training around the iWork suite and an expanded Users Conference that targets a wider base of vertical segments. In addition to creative professionals, photographers, educators, small business professionals and general Mac users, musicians and videographers now have dedicated sessions to help build their skill set.

Sessions will be taught by a stellar faculty of Mac visionaries and leaders that includes: Rich Harrington, a practiced expert in motion graphic design and digital video and internationally published author of books in the Apple Training Series; Don McAllister, podcasting pioneer and host and producer of ScreenCastsONLINE, a weekly show delivering video tutorials on Apple Mac software to a global audience; and Bruce Nazarian, “The DVD Guy” and CEO of Digital Media Consulting Group.

“As a long-time Macworld conference attendee and first-time guest speaker, I am honored to be part of this year’s Macworld faculty and for the opportunity to share my experience and know-how with those hungry to learn about Mac productivity, ScreenCasting and Snow Leopard,” said Don McAllister, host and producer of ScreenCastsONLINE. “Macworld has always offered attendees unparalleled education and training on the hottest, most timely and, arguably, most important topics of the day. Those who participate can be sure that they will leave with the skills and knowledge needed to make the most of their investments and unlock the full potential of the products they use. I look forward to being part of this exciting event that truly brings the Mac platform to life.”

Complete information on the conference program can be found at: http://www.macworldexpo.com/conference.

Macworld 2010, the world’s premier event singularly focused on the Apple products platform, is scheduled to take place February 9 – 13, 2010, at the Moscone Center in San Francisco.

To register for Macworld 2010, please visit https://register.rcsreg.com/regos-0/macsf2010/ga/index2.html. For more details on the event, please visit http://www.macworldexpo.com. To exhibit, please contact Ron Moreau at rmoreau@idgworldexpo.com.

Macworld 2010 is now fully interactive on a variety of social networking tools where you can stay current on all event happenings and news. Connect with us on the Macworld Community site at http://macworldexpo.ning.com, on Facebook at http://www.facebook.com/pages/MACWORLD/58481436623?reff, or follow us on Twitter at https://twitter.com/MacworldExpo.

About Macworld
Macworld 2010 is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users”.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

9/22/2009

Framingham, MA––Macworld 2010 will feature presentations by David Pogue, author and personal technology columnist for The New York Times, and Leo Laporte, host of “MacBreak Weekly,” “The Tech Guy,” and the TWiT netcast network, that offer insight, performances and conversation about the issues of the day for Mac and technology enthusiasts, IDG World Expo, owner of Macworld 2010, announced today. Macworld 2010, the world’s premier event singularly focused on the Apple products platform, is scheduled to take place February 9 - 13, 2010, at the Moscone Center in San Francisco.

David Pogue, one of the most influential journalists in the technology space, takes center stage to open Macworld 2010 with a Feature Presentation entitled “Late Night with David Pogue” on Thursday, February 11, at 10:30 am PT. A Macworld favorite for many years known for combining insightful humor and creativity, Pogue will inform, entertain and generally geek out with the Mac masses in his irreverent style in this “midmorning late-night talk show” that will combine song parodies, surprise guests and jokes.

In addition, tech industry legend Leo Laporte will be the new host of Macworld Live!, Macworld’s annual onsite talk show, on Friday, February 12, at 2:00 pm PT. Macworld Live! will feature news of the day, exciting guests and plenty of surprises as it returns to San Francisco. As a host of some of the most popular podcasts in the world and an Emmy award winner for his work on The Site, there is no one better suited to fill the Macworld Live! host chair than Leo Laporte.

“I am thrilled to be part of Macworld 2010 as the event embarks on a new era,” said Leo Laporte. “Macworld has always been an important meeting place for the Apple community to gather each year, not only to see and try the coolest new technologies, but also to make connections, discuss the state of the industry and learn from each other. Macworld attendees are some of the smartest, most passionate and creative people in the world and I look forward to joining them in tackling current events in a fun, funny and no-holds-barred venue. I can’t wait to see what happens.”

Additional feature presentations, speakers and conference content will be announced in the coming weeks.

To register for Macworld 2010, please visit https://register.rcsreg.com/regos-1.0/macsf2010/ga/index2.html. For more details on the event and conference content, please visit http://www.macworldexpo.com/home. To exhibit, please contact Ron Moreau, rmoreau@idgworldexpo.com.  

Macworld 2010 is now fully interactive on a variety of social networking tools where you can stay current on all event happenings and news. Connect with us on the Macworld Community site at http://macworldexpo.ning.com, on Facebook at http://www.facebook.com/pages/MACWORLD/58481436623?reff, or follow us on Twitter at https://twitter.com/MacworldExpo.  

About David Pogue
David Pogue is the personal-technology columnist for the New York Times. Each week, he contributes a print column, an online column, an online video and a popular daily blog, "Pogue’s Posts." Pogue is also an Emmy award-winning tech correspondent for CBS News and appears each week on CNBC with his trademark comic tech videos.

With more than 3 million books in print, Pogue is one of the world’s bestselling how-to authors. He wrote or co-wrote seven books in the "for Dummies" series (including Macs, Magic, Opera, and Classical Music); in 1999, he launched his own series of complete, funny computer books called the Missing Manual series, which now includes more than 100 titles.

Pogue graduated summa cum laude from Yale in 1985, with distinction in Music, and spent ten years conducting and arranging Broadway musicals in New York. In 2007, he was awarded an honorary doctorate in music from Shenandoah Conservatory.

He’s been profiled on both "48 Hours" and "60 Minutes." He lives with his wife and three young children in Connecticut.

About Leo Laporte
Leo Laporte is Chief TWiT of the TWiT netcast network and host of “This Week in Tech” (the world’s most popular technology podcast) and the nationally syndicated “Tech Guy” radio show. Each week, alongside co-hosts Andy Ihnatko and Alex Lindsay, Laporte hosts “MacBreak Weekly,” the world’s most popular podcast about all things Apple.

Laporte is the former host of “Call For Help” and “The Screensavers” on TechTV. Laporte and other hosts on his network create more than 40 hours of live technology programming each week, streamed live at http://live.twit.tv. Laporte himself usually broadcasts without interruption from 11 am to 5 pm PT five days a week.

About Macworld
Macworld 2010 is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users”.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company. 

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Contact:
Marisa Borgasano
Schwartz Communications
(415) 512-0770
IDGWorldExpo@schwartz-pr.com

8/31/2009

Framingham, MA––Macworld 2010 will feature two full days of technical conference content dedicated to Apple’s newest operating system, Mac OS X Snow Leopard, IDG World Expo, owner of Macworld 2010, announced today. Macworld 2010, taking place February 9 - 13, 2010, at the Moscone Center in San Francisco, is the world’s premier event singularly focused on the Apple products platform.

Apple released Snow Leopard on Friday, August 28, and in anticipation of the release, IDG World Expo has built a comprehensive program of conference content and training opportunities led by world-class faculty and aimed at helping new and experienced users unlock the full potential of Snow Leopard.

“When Apple releases a new OS, Macworld is the first and best place to learn how to use and maximize its capabilities,” said Paul Kent, Macworld general manager and vice president at IDG World Expo. “Macworld provides the community with the education, hands-on training and support needed to get more than they ever thought possible out of these new tools. The Macworld 2010 sessions on Snow Leopard and Final Cut Pro 7 are just the beginning of our cutting-edge conference agenda.”

Snow Leopard Session Highlights Include:

• “Upgrading to Snow Leopard” details the installation process itself and how users can prepare to upgrade, avoid installation problems and proactively troubleshoot.

• “Working with Services in Snow Leopard” focuses on the services that Snow Leopard makes downright convenient to use, including managing the Services menu, adding and removing services, identifying cool things you can do with services and situations where services don't work.

• “Text Magic in Snow Leopard” highlights all the new text magic tools, including bidirectional language support, a revamped user interface for the Keyboard Viewer and Character Palette, on-the-fly text substitutions, and interesting new capabilities in TextEdit.

• Finder Power User Techniques ("Don't Enter Data Twice!") emphasizes how to speed up workflow in the Finder by customizing windows and using Smart folders and Spotlight to quickly find information, as well as how to use tagging to better organize your data.

• “Working Between Multiple Apps” shows users how to better exchange information among the various applications on their Mac, as some of the Apple apps are very well integrated, but the ways in which they can interact is not always obvious to the user.

• “Video with Snow Leopard: Putting QuickTime X to Work” demonstrates how to navigate the new user interface; use the features of the new QuickTime to capture audio and video; prepare media for use with your iPhone, iPod or Apple TV; push video to You Tube and Mobile Me; and use H.264, AAC, streaming and performance technologies to improve your media experience.

• “Taking Accessibility to the Next Level in Snow Leopard” teaches users with disabilities how to increase and enhance their accessibility with new and innovative technologies designed to get the most out of their Mac.

Sessions will be taught by leading technology consultants, educators and practitioners from the Mac marketplace, including: Joe Kissell, senior editor, TidBITS Publishing Inc.; J.F. Brissette, trainer and producer, macProVideo.com and owner, JFB Media Solutions; Nick Floro, CEO, Sealworks Interactive Studios; and Don McAllister, host and producer, ScreenCastsONLINE.

In addition to Snow Leopard specific content, the Macworld 2010 conference boasts numerous sessions focused on educating users on all aspects of the newest version of Final Cut Pro 7, released in March. Session highlights include the following.

• “Introduction to Final Cut Pro” is an introductory-level class taught by Mark Spencer, president of Day Street Productions, that focuses on expanding your skills beyond Final Cut Pro to harness the power of the full Final Cut Studio. Deliver a rich, guided and interactive experience to your viewers with DVD Studio Pro. Discover how to prepare your work for delivery with Compressor. Learn how each of these applications fits into an overall post-production workflow.

• “Final Cut Studio In-depth” is a more advanced class taught by Steve Martin, president of Ripple Training, covering all the core Studio Apps, including Final Cut Pro, Motion, Soundtrack Pro, Color, DVD Studio Pro and Compressor, as well as how they all work together to create the ultimate "post production studio in a box."
The Macworld 2010 conference program will deliver a comprehensive technology agenda covering everything from Mac power user skills, introductory training and creative music, video and design content to small business productivity and education. Additional conference sessions will be announced in the coming weeks.

About Macworld
Macworld 2010 is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users”.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

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Contact:
Marisa Borgasano
Schwartz Communications
(415) 512-0770
IDGWorldExpo@schwartz-pr.com

6/30/2009

Framingham, MA – The Independent Developer Pavilion, a show floor area dedicated exclusively to independent Mac software developers, is launching at Macworld 2010, IDG World Expo announced today. Companies participating in this new Pavilion have the opportunity to play a featured role at Macworld by taking part in a branded show floor area that drives interest in their latest innovations. The Independent Developer Pavilion helps developers boost their businesses by raising their visibility with key audiences like media, retailers, consumers and potential investors, at the annual event focused exclusively on Apple products.

“The new Macworld 2010 Independent Developer Pavilion presents the world of innovation that Indie Developers are creating for Apple product users,” said Paul Kent, Macworld General Manager and Vice President at IDG World Expo, producer of the event. “The number one reason attendees tell us they come to Macworld is to discover new products, so we’re pleased to offer developers a new efficient, turnkey opportunity to come to Macworld and get in front of the largest and most influential audience of Apple product users to showcase their solutions.”

For 25 years, Macworld has been the premier platform for new companies to showcase their products and a forum for up-and-coming developers to introduce their products to the most enthusiastic audience of Apple product users in the world. Macworld is the only technology industry event to offer developers the opportunity for maximum attention in an environment focused on their core audience – the Apple user community. Macworld is the world’s premier event focused solely on the Apple products platform and is scheduled to take place February 9 - 13, 2010, at the Moscone Center in San Francisco.

To be a part of the Independent Developer Pavilion, please visit http://macworldexpo.com/indie. Spaces are now available online and all packages include a turnkey kiosk with customizable branding. Please note that space is limited and availability is on a first come, first served basis.

About Macworld
Macworld 2010 is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users”.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

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Contact:
Marisa Borgasano
Schwartz Communications
(415) 512-0770
IDGWorldExpo@schwartz-pr.com

6/10/2009

Framingham, MA – IDG World Expo today announced the new Mobile Application Showcase at Macworld 2010, a special area of the show floor dedicated to the innovations being brought to market by iPhone and iPod touch developers. Debuting at the 2010 event, the Mobile Application Showcase provides a simple and effective way for these developers to augment their marketing efforts, gain maximum exposure for their innovations and stand out from the competition at Macworld, the world’s premiere event focused exclusively on the Apple products platform.

“Macworld has served as a launch pad for new companies and a forum for the best and brightest developers to share their work with like-minded users of Apple products for 25 years,” said Paul Kent, Macworld General Manager and Vice President at IDG World Expo, producer of the event., “Now, as the market for iPhone and iPod touch applications explodes, we’re providing an easy and cost-effective venue for developers to meet face-to-face with the community that will ultimately help them succeed. The new Mobile Applications Showcase will be the ideal way for media to find application creators and cover their products, for investors and business partners to connect with newcomers and for users to try new applications before they buy. We are extremely excited about early interest in this new show floor addition and look forward to providing the next-generation of developers with a platform for launching their innovations.”

The new Mobile Application Showcase will provide developers in this rapidly growing market with the opportunity to engage face-to-face with tens of thousands of avid Apple product users, enthusiasts and potential customers while building lasting relationships directly with members of the Mac community, and meeting and collaborating with other developers. No other technology industry event is so singularly focused on the Apple ecosystem, ensuring that developers have the opportunity to break out from the clutter of the Apple app store and grab maximum attention in an environment dedicated to related products. In addition, the Mobile Application Showcase offers attendees an unprecedented opportunity to actually try and learn about the newest and coolest applications directly from those who developed them.

Macworld, scheduled to take place February 9 – 13, 2010, at the Moscone Center in San Francisco, has made participation in the Mobile Application Showcase simple and cost effective for developers with efficient turnkey solutions. Spaces are now available for purchase via a web-based online registration process. Please visit http://macworldexpo.com/mobile for more details on the Mobile Application Showcase and to reserve your space. Please note that space is limited, and available on a first come, first served basis.

About Macworld
Macworld 2010 is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld has the conference content, special presentations, and exhibit hall attractions that create what has been called “Mecca for Mac Users”.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

###

Contact:
Marisa Borgasano
Schwartz Communications
(415) 512-0770
IDGWorldExpo@schwartz-pr.com

6/9/2009

WHAT: Macworld 2010, the premier event for the Apple products community, today issued a call for papers. Macworld is produced by IDG World Expo and is scheduled to take place February 9-13, 2010, at the Moscone Center in San Francisco.

This year’s conference program is designed around the following key topics for which relevant proposals are sought:

-- Deployment
-- Digital Photography
-- Digital Video (including broadcast & motion graphics)
-- Enterprise Computing
-- Gaming
-- Graphic Design
-- Higher Education
-- K-12 Education
-- Mac OS Skills Enhancement
-- Mac OS X Administration
-- Mac OS X Server Usage
-- Music and Audio Production
-- Networking
-- New Media Tool Deployment
-- Publishing Workflow
-- Scientific & High Performance Computing
-- Security
-- Small Business
-- Software Application Training
-- System Troubleshooting
-- Web Design

Submissions will be evaluated based on originality, timeliness, audience interest, and educational value.

WHO: All members of the Apple products community, including designers, musicians, enthusiasts, educators, developers and others are invited to submit a speaking proposal.

WHEN: The Macworld 2010 Call for Papers is open from now until July 20, 2009 at 5:00 pm PT.

WHERE: Submission information is available at: www.macworldexpo.com/callforpapers.


About Macworld
Macworld 2010 (www.macworldexpo.com) is a five day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld conference programs feature industry-leading minds presenting cutting-edge product training on the topics attendees most want to see. From Mac Power Users and creative professionals to first-timers and Enterprise computing professionals, Macworld has the conference content, special presentations and exhibit hall attractions that create what has been called the “Mecca for Mac Users”.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™, and CloudWorld™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.


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Contact:
Marisa Borgasano
Schwartz Communications
(415) 512-0770
IDGWorldExpo@schwartz-pr.com

3/30/2009

Framingham, MA – Macworld Expo® 2010 is scheduled to take place February 9 - 13, 2010, at the Moscone Center in San Francisco, IDG World Expo announced today. Responding to feedback from the Mac community of exhibitors, attendees, media and fans of the show, IDG World Expo is ushering in a new era for the event by shifting the show dates away from their historical early January timing. The new dates will give exhibitors and attendees more breathing room between the busy holiday season and the world’s largest event focused specifically on Apple products.

“Macworld is the largest global Mac-centric event of the year, and we are focused on making 2010 the most productive, efficient and content-rich event possible for our community of exhibitors, attendees and media,” said Mary Dolaher, chief executive officer of IDG World Expo, the owner of Macworld. “For 25 years, Macworld has been the pre-eminent event focused solely on the Apple products ecosystem, and with the recent evolution of the show we have been able to fully engage the Macworld community for input on the 2010 event. As we began the planning process, attendees and exhibitors made it clear that February in San Francisco was the time and location that worked best, so we listened. We firmly believe that these new dates will better meet the needs of everyone participating in Macworld, and are pleased to have been able this respond to this request from the community. The journey toward a new era for Macworld has begun and we are more excited about this ride than ever before.”

In addition to moving the event to February, Macworld 2010 will further break from tradition by shifting the expo portion of the event to include a Saturday. The Expo now is scheduled to take place Thursday, February 11, through Saturday, February 13. This shift will provide all attendees, including full-time professionals, with more flexible times and convenient weekend access to the show floor. The Macworld conference sessions will take place Tuesday, February 9, through Saturday, February 13.

“We are definitely going to Macworld 2010,” exclaimed Andrew Taylor, founder and CEO of MacSpeech, Inc. “Macworld is a time when customers can ask us questions and request features. Macworld is a time for us to make more people aware of what's going on with MacSpeech Dictate. At the same time, we can interact with other developers in the Macintosh community. Macworld is an extremely efficient use of time for us. It's a great time for the community to come together, see what everybody else is doing and use that information to help everybody improve.”

Macworld 2010 will bring together retailers, Mac enthusiasts, media, exhibitors, and, unlike other events, consumers for a week of education, professional development, face-to-face networking and product viewing. Exhibitors and attendees will gather to see, share, learn and experience the best and most innovative technologies, tools and toys for the Apple products ecosystem. Macworld is the only event where exhibitors and developers have the opportunity to speak directly to an audience that is interested specifically in their product category and in an environment where they can grab maximum mindshare in an uncluttered marketplace.

“Moving Macworld Expo from the awkward post-New Year dates makes tons of sense,” said Adam Engst, publisher, TidBITS. “Travel and lodging costs will likely be lower for developers and attendees alike, and developers won't have to push as hard during the holiday season to finalize code and prepare booths.”

About Macworld
Owned and produced by Framingham Mass.-based IDG World Expo, Macworld showcases products and services for professionals involved in media and creative content development for corporate and home applications, as well as prosumers using the Mac at home. Macworld brings together audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld offers professionals and prosumers alike the opportunity to discover the latest developments and hottest products these markets offer. For more information or to register for the event, please visit the website at http://www.macworldexpo.com, or call (800) 645-EXPO. For exhibiting opportunities, please contact Annie Rice McKnight at (508) 424-4839 amcknight@idgworldexpo.com, or Ron Moreau at (508) 424-4804 or rmoreau@idgworldexpo.com. For sponsorship opportunities contact Ellen Moorehead at (508) 988-7830, or emoorehead@idgworldexpo.com.  

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™, CloudWorld™ and REVEAL Los Angeles...The Fashion & Design Event™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

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Contact:
Marisa Borgasano
Schwartz Communications
(415) 512-0770
IDGWorldExpo@schwartz-pr.com

1/9/2009

San Francisco, CA, January 9, 2009 – IDG World Expo today announced the successful completion of the 25th annual Macworld Conference & Expo®, which featured a standing-room only Town Hall meeting where members of the Mac community had the opportunity to ask questions about the 2010 event and make suggestions for how they want Macworld to evolve next year and beyond. IDG World Expo also used the Town Hall meeting to announce that registration is now open for the 2010 event and attendees can register for a free exhibits pass by visiting www.macworldexpo.com/2010registration. Next year’s Macworld Conference & Expo is scheduled to take place January 4-8, 2010, at San Francisco’s Moscone Center.

"Macworld has thrived for 25 years due to the strong support of tens of thousands of members of the Mac community worldwide," said Paul Kent, vice president and general manager, Macworld Conference & Expo. “While there is no question that Macworld is going to evolve and change in 2010, we will continue to build great shows that are worth everyone’s time and money. As part of this commitment to the Mac community, we wanted to share our thoughts and ideas for future Macworld events and hear ideas and suggestions from our attendees. We got some incredible feedback and are already at work implementing ideas for 2010.”

The more than 400 Mac faithful in attendance at the Town Hall event, about half of whom said they had been to Macworld ten or more times, participated in a lively and positive dialogue about the future of the event. Members of the Mac industry press also expressed their opinions with regard to the importance of Macworld for the community:

"Macworld Expo is of huge importance to the Mac ecosystem of attendees, vendors, speakers and media,” said Shawn King, Blogger and Podcaster, Your Mac Life. “Never has the cliché ‘the show must go on’ been more apropos.”

"Macworld Expo occupies a key role in the smooth functioning of the Macintosh industry for tens of thousands of individuals, thousands of businesses and hundreds of exhibitors,” said Adam Engst, TidBITS. “Whether or not Apple participates in the future, it's essential that the Macintosh world have a central meeting place for professional networking, support and development."

IDG World Expo also emphasized the value of face-to-face meetings and reiterated that it is fully committed to continuing to support the hundreds of companies and developers that make up the Mac ecosystem.

“The rich ecosystem of attendees, developers, media and many others relies on Macworld in a variety of ways to further their businesses and careers,” said Paul Kent. “We are at the start of a new era, developing an event that will continue to foster business, social networking and professional development for all members of the Mac community. We know that in a few years, we will look back at 2009 as the year that provided us with a terrific opportunity to effect many positive changes at Macworld, and helped us create a great new event that thrived in 2010 and beyond.”

Mac enthusiasts can continue to submit their ideas and suggestions at suggestionbox@macworld2010.com, and attendees can now register for a free exhibits pass by www.macworldexpo.com/registration2010.

About Macworld Conference & Expo
Owned and produced by Framingham Mass.-based IDG World Expo, Macworld Conference & Expo showcases products and services for professionals involved in media and creative content development or corporate and home applications, as well as prosumers using the Mac at home.

Macworld Conference & Expo brings together audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld Conference & Expo offers professionals and prosumers alike the opportunity to discover the latest developments and hottest products these markets offer. For more information or to register for the event, please visit the website at www.macworldexpo.com, or call (800) 645-EXPO. For exhibiting opportunities, please contact Annie McKnight at (508) 424-4839 amcknight@idgworldexpo.com or Ron Moreau at (508) 424-4804 or rmoreau@idgworldexpo.com. For sponsorship opportunities contact Ellen Moorehead at (508) 988-7830, or eboland@idgworldexpo.com.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Electronic Entertainment Expo (E3), OpenSource World™, Macworld Conference & Expo®, Next Generation Data Center™ (NGDC™) and REVEAL Los Angeles...The Fashion & Design Event™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

# # #

Contact:
Schwartz Communications
Marisa Borgasano
+1.781.684.0770
idgworldexpo@schwartz-pr.com

12/30/2008

Framingham, MA, December 30, 2008 – IDG World Expo today announced that next week’s Macworld Conference & Expo® will feature a Town Hall Meeting open to all attendees interested in helping to shape Macworld® in 2010 and beyond. Future Macworld events will have a sharpened focus on the Mac community, with its passionate and creative user base and wide array of developers whose innovations shape and extend the platform. This forum gives voice to that community and underscores IDG World Expo’s commitment to the event in 2010 and beyond.

The Town Hall meeting will be held on Wednesday, January 7, 2009, at 5 PM PT in Moscone’s Gateway Ballroom, room 102. The meeting will serve as an exchange of ideas on potential new show attractions, content, and features, and will offer an opportunity for members of the Mac community to ask questions about next year’s event.

“While there is no question that Macworld is going to evolve and change in 2010, the fundamental importance of the event remains the same: the unique ability to put exciting new Apple-related products directly into the hands of users and to inspire those users to put their products to work in new and innovative ways,” said Paul Kent, vice president and general manager, Macworld Conference & Expo. “Macworld will continue to foster the deep sense of community that has been at the heart of the show for the last 25 years. As part of this commitment to the community, we look forward to sharing our thoughts and ideas for future Macworld events, as well as hearing ideas and suggestions from the community.”

Each year, Macworld provides Apple product users with the opportunity to see hundreds of the hottest Mac products in one place at one time, in a unique, fun and exciting environment, making it more than just a tradeshow. The event also boasts an innovative and cutting-edge educational experience featuring a conference faculty that includes the Mac industry’s most respected and influential speakers.

The 2010 event promises to offer new show features, programs and other activities that will continue to show attendees the most innovative uses of Mac products.

About Macworld Conference & Expo
Owned and produced by Framingham Mass.-based IDG World Expo, Macworld Conference & Expo showcases products and services for professionals involved in media and creative content development for corporate and home applications, as well as prosumers using the Mac at home. Macworld Conference & Expo brings together audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld Conference & Expo offers professionals and prosumers alike the opportunity to discover the latest developments and hottest products these markets offer. For more information or to register for the event, please visit the website at www.macworldexpo.com, or call (800) 645-EXPO. For exhibiting opportunities, please contact Annie Rice McKnight at (508) 424-4839 amcknight@idgworldexpo.com, or Ron Moreau at (508) 424-4804 or rmoreau@idgworldexpo.com. For sponsorship opportunities contact Ellen Moorehead at (508) 988-7830, or emoorehead@idgworldexpo.com.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Electronic Entertainment Expo (E3), OpenSource World™, Macworld Conference & Expo®, Next Generation Data Center™ (NGDC™) and REVEAL Los Angeles...The Fashion & Design Event™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

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12/24/2008

Framingham, MA, December 4, 2008 – Macworld Conference & Expo, in collaboration with the Berklee College of Music, today announced the “Macworld Music Studio” at Macworld, an expanded show floor attraction with instruction, demonstrations, performances and training on how to use the Mac to bring musical visions to life. Macworld Conference & Expo® is scheduled to take place January 5-9, 2009, at San Francisco’s Moscone Center.

“The Mac has become the preferred tool for musicians, songwriters, and music educators,” said Paul Kent, vice president and general manager, Macworld Conference & Expo. “The Macworld Music Studio will provide music lovers with an educational environment where they can learn about making music on a Mac.”

Sponsored by Shure, the Macworld Music Studio will feature performances and demonstrations led by Berklee College of Music faculty, professional musicians, studio engineers and other music experts, including highly acclaimed Macworld Magazine columnist and renowned industry personality Jim Dalrymple who will lead a session entitled, “You, Your Mac, A Guitar and Apple’s Mainstage.”

The Macworld Music Studio will present three special performances by self taught guitarist John Denner, who was born without his right hand, and Little Kids Rock, a non-profit organization that restores music into the academic lives of kids in public schools through educational programs, instruction, free instruments and trained mentors. Together, they will demonstrate how Mac hardware and software are used to record and produce music in the studio. Denner and Little Kids Rock will perform and record a song live on the show floor during a unique jam session.

Additional sessions at the Macworld Music Studio include:

• Making Music With The Mac – Putting It To Work!
• Mac For The Guitarist
• Creating and Adding Drumbeats and Grooves With Your Mac
• The Mac DJ
• Plug Ins and Software Instruments

For a complete schedule of sessions at the Macworld Music Studio, or to register for the event, please visit www.macworldexpo.com.

About Macworld Conference & Expo
Owned and produced by Framingham Mass.-based IDG World Expo, Macworld Conference & Expo showcases products and services for professionals involved in media and creative content development for corporate and home applications, as well as prosumers using the Mac at home.

Macworld Conference & Expo brings together audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld Conference & Expo offers professionals and prosumers alike the opportunity to discover the latest developments and hottest products these markets offer. For more information or to register for the event, please visit the website at www.macworldexpo.com, or call (800) 645-EXPO. For exhibiting opportunities, please contact Annie McKnight at (508) 424-4839 amcknight@idgworldexpo.com or Ron Moreau at (508) 424-4804 or rmoreau@idgworldexpo.com. For sponsorship opportunities contact Ellen Moorehead at (508) 988-7830, or eboland@idgworldexpo.com.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Electronic Entertainment Expo (E3), OpenSource World™, Macworld Conference & Expo®, Next Generation Data Center™ (NGDC™) and REVEAL Los Angeles...The Fashion & Design Event™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

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