Frequency
Annually
Future Dates
January 14 – 18, 2008
Market Served
Macworld Conference & Expo is the world’s most comprehensive Macintosh OS event, showcasing products and services for professionals involved in media and creative content development for corporate and home applications, as well as for consumers using the Mac at home.
Only Macworld brings together the loyal, yet diverse, base of Mac users in creative services, education, entertainment, application development, enterprise and small office/home office environments. Combining in-depth educational sessions with displays of innovative products and solutions on the exhibit floor, Macworld Conference & Expo offers professionals and consumers alike the opportunity to discover the latest developments and hottest products in the Mac industry.
2007 attendance
Conference & Exhibit Only Attendees: 40,791
Exhibiting Companies: 390
Attendee Profile
Currently, 24% of the attendees at Macworld are first time visitors, compared to the industry average of 31%. 42% of attendees at Macworld are repeat visitors who have attended the event previously. 73% of attendees attend no other event during the year.
Job Function
Management | 18.82% |
Professional Services | 16.68% |
Tech/Web | 14.27% |
Creative | 11.11% |
Educator | 5.78% |
Self Employed | 7.55% |
Student & Retired | 10.60% |
Industry
| Creative | 27.42% |
| Government/Ed/Non Profit | 14.49% |
| Marketing/Sales/Consultant | 7.73% |
| Tech | 7.70% |
| Professional | 7.23% |
| Manufacturing | 4.71% |
| Media/Publishing/Printing | 4.39% |
| Health/Bio | 3.99% |
| Retail/Reseller | 3.99% |
| Other | 10.88% |
| Student | 5.78% |
Purchasing Authority
- 81% evaluate, recommend or authorize products
- 67% plan to buy one or more of the products/services measured as a result of attending Macworld
- Attendees plan on average to spend $175,500 in the 12 month period on products exhibited at Macworld.
